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The Music Business 101

Online Course

It is based on an Online Learning Platform which is designed exclusively for our Industry.



In Music Business 101, topics such as how to pursue a career in music, stage presence, video production, mechanical copywriting and creative copywriting will be covered. This course will teach you everything you need to know to have a chance at succeeding in the music industry.

  • Pursuing Music as a Career
  • Understanding the Business of Music
  • Organizational Structure of the Music Industry
  • Understanding Commercial Radio
  • The Influence of Record Labels
  • What Record Labels Look For in Modern Artists
  • Establishing the Right Mindset
  • Developing Your Strategy
  • The Importance of Performing Live
  • Overcoming Stage Fright & Performance Anxiety
  • Creating a Stage Presence
  • The Importance of Networking
  • How to Manage Rejection
  • Songwriting Practice Productivity

  • Introduction to Marketing
  • How to Identify Your Target Audience
  • How to Grow Your Social Media Presence
  • Video Production: Leveraging YouTube
  • Understanding Branding
  • Building a Music Artist Website
  • Building an Email List
  • Setting Up Auto-Responders
  • Creative Copyright
  • Understanding Exclusive Rights as an Artist
  • Mechanical Copyright
  • Music Publishing
  • The 5 Main Types of Record Deals
  • Campaign For Your Record Deal
  • Conclusion


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